How a Surprising Discovery
Tripled My Income
as a Licensed Acupuncturist
Without Hustling For New Patients, Working More Hours, Spending Money On Marketing or Coming Home Every Night Exhausted - In Fact, The Less I Work, The More I Make
Courtney Jonson - LAc, MS
My name is Courtney Jonson. Over 20 years ago I became a licensed acupuncturist.
And I began to struggle immediately.
The practice model I was taught in school didn’t work in the real world. Patients didn’t show up for appointments. Patients wanted to negotiate prices. And patients were expecting miracles from just one treatment.
Each night I went home more frustrated, more exhausted and more broke. I began to question if it was even worth showing up in the first place.
I craved to make a bigger impact in the lives of my patients. But I felt lost and defeated – even wondering if the people who laughed about me becoming an acupuncturist were right.
And that’s when I decided to do something different.
Something that it turns out, would profoundly improve the lives of my patients, while dramatically multiplying my own income.
And the most surprising part of it all? How fast it happened.
I Didn't Know It At The Time, But I Was Stumbling Into a System
That Would Triple My Income,
Give My Clients Life Changing Results
and Let Me Work Just a Few Days a Week
Sounds totally impossible, right? I get it…I wouldn’t believe it myself unless I lived it. But stick with me here. This is how it all unfolded.
After years of being discouraged and disheartened in my practice, I decided that I absolutely had to change something. And what I decided to change was my perspective. My perspective on my practice and my perspective on the evolution of human history.
Here’s what I mean. Due to modern stressors not seen even 100 years ago, (like processed foods, excess sugar, environmental toxins, GMOs, microbial imbalances) – patients need a more targeted approach that is better equipped to deal with the crisis of our modern times. These environmental stressors are not in classical traditional Chinese medical text books.
With this in mind, I decided to shift my focus to the role of diet in today’s environment, how the body detoxifies, how the immune system and inflammatory process works…and most importantly…how to regenerate and heal the body one cell at a time.
And as crazy as it sounds, that one simple decision…to lead with diet and make my practice focus on diet first…changed everything for me. Literally.
It changed my business model. The systems I put into place. The packages I offered. How I onboarded new patients. And the incredible results my patients experienced.
But more than anything, it changed my income. Where for the first time, I was being fairly compensated for the value I was providing my patients. So much so, that I was able to begin working just a few days a week (and just a few hours on those days).
With My New Practice Model
I Had Unexpectedly Discovered The
Missing Link In Acupuncture Training
I can still vividly remember the first time it happened. It was a Tuesday. 11:30am.
I had a new patient come to me with the usual list of symptoms…inflammation in her body, trouble sleeping, digestive issues and the inability to lose weight. In the past, I would have performed a series of standard treatments and received a check for around $100.
But on that Tuesday, I received a check for $6,500 instead (you read that right, $6,500…whoo-hoo)! And for that fee, I started her on a comprehensive treatment package that over time, made profound changes to her health.
My whole world changed that day. For the first time, I felt that I was actually making a difference in people’s lives…not for a few days…but forever.
And I was also utterly terrified. In one hour, I had just earned more money than I normally earned in a month. I thought maybe it was a fluke and that I would go back to struggling like I had always done.
But it wasn’t a fluke. And things never went back to what they were. I continued using my new practice model, fine-tuning it as I went…and soon I was receiving multiple checks (just as large) from patients each and every month (whoo-hoo multiplied)!
No more hustling for patients. In fact, I dramatically reduced the number of patients in my practice. No more living from paycheck to paycheck, I was free from financial stress. And no more frustrations with patients not responding to standard treatments….I was creating deep, lasting changes in their lives.
I’ve continued refining and improving this system in my private practice for nearly two decades. A system that consistently produces the same predictable results over and over again.
So What Does The System Look Like That Has
Tripled My Income as an Acupuncturist?
There are 5 main components to my system. They are all aligned with each other. They all focus on diet first. And they all focus on what I call “package solutions”.
What that means is that instead of offering a menu of individual services, my patients receive comprehensive health packages. Packages that take a diet first approach to healing the body and focus on the modern causes of health issues (not simply treating symptoms for a small, one-off fee and hoping they come back).
The proprietary components that I’ve developed in my practice model have transformed the lives of my patients, produced more referrals than I can handle, more than tripled my income and allowed my to slash my workload to a fraction of what it once was. In other words, it’s given me the life I envisioned when I first became a licensed acupuncturist.
Here’s a closer look at each of the 5 components:
Technology and Communication
Automation and communication are critical in streamlining a very profitable practice. I assembled a specific tech workflow that makes my clinic life a breeze.
Program Package Solutions
The secret sauce where I stopped offering standard services and began offering comprehensive packages that focused on diet and modern causes of illness.
Onboarding Process
When clients pay for a premium health service, they expect a premium experience. And that's exactly what my onboarding process delivers (along with lots of referrals).
Tracking and Transition
Your practice and your patient compliance are only as good as your tracking and transitioning through each phase of treatment. My patients can see their progress in black and white.
Practice Development
Building a thriving practice with a waiting list doesn't have to be hard or complicated. With my approach, a lucrative practice can be enjoyed without fatigue, frustration or burnout.
Here's What I No Longer Do...
Work 12 Hour Days
Worry If I Can Pay The Rent
Constantly Hustle For New Patients
When I first started as an acupuncturist, it always felt like I was selling myself too hard and receiving too little in return.
My life wasn’t my own. I was a slave to my business and spent untold hours on it…all so I could make just enough money to squeak by.
I was stressed, neglected both my physical and mental health and my personal relationships suffered because of it.
Today my life could not be any more different.
I work just a few days a week, only a few hours on the days I do work and I have an income that provides me security and freedom.
The keyword there is freedom. I am no longer a slave to my practice and am free to do the things I want in life…and when I want to do them.
For example, the picture of that beautiful boy is Reggie, my water dog. Every day (sometimes more than once), Reggie and I escape to the beach where he pounces in the water and rolls in the sand…as I get to relax and not think about clients, business or money.
Early on in my acupuncture career, the thought of this would have seemed impossible. But now it’s my everyday reality. And it happened because I discovered the missing link to operating a thriving acupuncture practice.
Reggie and His Favorite Place (the beach)
And I'd Like To Help You Reach Your
True Income Potential Too
By Handing You The Keys To My System
I’ve decided to share the secrets of my practice model with a small number of motivated acupuncturists, where I will teach you the exact system I use that has tripled my income, transformed the life of patients and given me freedom to live life how I choose.
During this training, you and I will work one-on-one as I guide you through implementing my system into your acupuncture practice…taking you from struggling to thriving.
To be clear, this is not clinical training. This is a profit building training program.
You have likely been through some basic functional medicine training…and rest assured…that is enough to qualify for my training. I’ll be showing you how to take the knowledge you already have and profit from it through my system.
I’ve been where you are. I know the struggle. And I know the way out too.
I would love nothing more than to help you blow the ceiling off your income potential and help you combine your TCM medical training with a rolodex of diet and lifestyle programs that can revolutionize your current practice.
If you would like to connect and discuss your readiness on truly changing your career, click the button below to book a complimentary call with me.
Please understand, there is only one of me and I can only work with so many people, so if this interests you be sure to book your complimentary call now before my schedule becomes full.
